[DIGITAL] 02.11.2021: Growth Hacking & Brand Building: 5 Essential Lessons on how to build a green brand (in collaboration with Inyova)
Inyova Impact Investing set out to change the world by making investing about the people and the planet. To achieve this ambitious goal a completely new consumer brand is being built up from scratch. Angela Altvater is the CMO of Inyova and has grown the business exponentially through Growth Hacking techniques and by increasing the brand awareness throughout Europe. The goal of this workshop is to share her experience and the lessons learned in the process of scaling up the Inyova operations.
Goals of the workshop:
- Understanding Sustainable Investing and its purpose
- Gaining a practical understanding of what Growth Hacking means
- Learn about the importance of Brand Building for a new company
- Get insights into the day-to-day operations of a heavily growing start-up
Angela Altvater, CMO: Angela oversees the Marketing at Inyova and is responsible for fueling the company's growth. She is a strong advocate for women's rights and is therefore excited to make Inyova the impact investment platform for all. Prior to joining Inyova, she oversaw international marketing for OpenTable for over 7 years. Angela holds a Master of Science in Marketing from the University of Manchester as well as a Bachelor of Arts in International Relations and Economics from Wellesley College. She spends her free time chasing after her young daughter.
Inyova is the leading digital platform for investing with a sustainability impact. Inyova customers invest directly into companies that help to solve global problems, by fighting climate change or by promoting human rights. All investments are professionally diversified portfolios that are designed for an attractive financial return as well as sustainability impact.
In 2021 Inyova heavily scaled up its operations and expanded to Germany. The team has since more than doubled and Inyova is following an exponential growth trajectory. Growth Hacking and brand building are two essential aspects of how this growth is sustained.
Registration: Follow the link here
Date: 02.11.2021, 18:00–19:30 o´clock
You will receive the access link to the online seminar by e-mail one or two days before the event begins.