Events

Workshop of the Career Service in collaboration with Veeva Systems

Have you ever wondered how a Life Science company brings a new medicine to the hands of physicians and patients? 

Learn about the Pharmaceutical business today, understanding how its customers are changing, and what organizations must do to meet these changes. We’ll learn about who “modern” Healthcare Professionals are, how pharma companies can engage them effectively, making sure their medicine reaches its full potential.

Objectives:

At the end of the workshop, you will be familiar with the meaning of successful omnichannel engagement in Life Science, as well as methods to design impactful customer journeys.

Contents:

• Overview of Veeva Business Consulting
• Introduction to Customer Journeys in Life Sciences
• Case Study: Driving Patient Impact with Customer Journeys
• Challenges in orchestrating customer journeys and how to overcome them

Methods:

• Interactive quizzes
• Brainstorming group breakouts
• Issue-based problem solving
• Exchange of experiences and discussion

Language:

English

Target Group:

Final-year students interested in Life Sciences Consulting

Speaker:

Michael Schulz and seasoned members of his Life Sciences Commercial Strategy Team for the DACH region join you for this workshop. Together they bring more than 2 decades of Consulting experience in large consulting houses and boutiques, actual industry experience, as well as the spirit of Veeva’s fast growing Business Consulting team.

Company:

Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $2B in revenue in our last fiscal year with extensive growth potential ahead.

We are working every day to transform the life sciences industry, committed to making a positive impact on its customers, employees, and communities.

The Veeva Business Consulting Team helps clients accelerate digital transformation across their business and shapes commercial and medical strategies, processes, and operations of leading Life Sciences organizations to provide ongoing solutions for the core business issues faced in today's dynamic market.

Location:

Goethe-Universität, Campus Westend, Seminarhaus, SH 3.105
 

Date:

Wednesday, 14.05.2025, 10:00-13:00 Uhr

Registration: Registration opens on 7th April, follow this link