Scaling a Startup: How Frankfurt-based sleep tech company Emma grew to 100m EUR revenues in 5 years

Workshop des Career Service der Goethe-Universität. In Kooperation mit Emma.

9 out of 10 start-ups fail. It seems to be that not only a good business idea, networks or money fulfil people’s dream to run their own company. But what does it take to win the market and successfully run a business? Within this workshop the entrepreneur Dennis Schmoltzi will give first-hand insights on how to establish and sustainably grow a business. He will also discuss key factors that are responsible for Emma’s success story of growing to 100m EUR revenues in only 5 years.

Inhalte der Veranstaltung:

- How to establish, grow and scale a start-up
- How to internationally expand a business
- Key factors for Emma’s remarkable success
- Risks and opportunities start-ups face
- Q&A session

Methoden der Veranstaltung:

- Case example with founder
- First-hand insights and learnings
- Q&A

Ziele der Veranstaltung:

At the end of this workshop you will have a better understanding which risks a start-up needs to take and survive during the early years, how growing too fast can get dangerous and how resources such as employees become one of the most important key factors for success.


Dr. Dennis Schmoltzi founded Emma in 2013 in order to make mattress purchase more comfortable, more transparent and more attractive. Schmoltzi studied business administration at the European Business School / Oestrich Winkel and completed his doctorate at the Goethe University Frankfurt / Main. Before founding Emma, he had been working for seven years as a consultant for financial companies and medical device manufacturers at the management consultancy McKinsey.


Emma – The Sleep Company is Europe’s fastest-growing tech and e-commerce start-up. Globally active with 250+ employees from 40+ countries at our headquarters in Frankfurt, Emma pushes the boundaries of how technology can positively impact rest. Our open corporate culture promotes and embraces diversity.

Anmeldung: Anmeldung ab dem 07. Oktober 2019 hier

Datum: Mo., 02.12.2019, 16:00–18:00 Uhr

Ort: Goethe-Universität Frankfurt am Main/Campus Westend

Raum: Seminarhaus, SH 5.101

Max-Horkheimer-Str. 4

60629 Frankfurt am Main


Workshop-Informationen auf der Webseite der Goethe-Universität (Link)