Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation--measured in dollars and cents--is a very hard target to hit. Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial targets--or fail entirely. Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, is just the cost of doing business.

Radically improving the odds that your innovation will succeed is just a matter of removing the guesswork. That happens when you put customer demand and willingness to pay in the driver seat--when you design the product around the price. It's a new paradigm, and that opens the door to true game change: You can stop hoping to monetize, and start knowing that you will.

Objectives:

You will learn how to effectively monetize innovation and get insights into the work of the world's leading growth consultancy

Contents:

- About Simon-Kucher

- Why innovations fail

- The key success criteria for successful innovations

- A framework for monetizing innovation

Methods:

- Presentation

- Discussion and Q&A

Lecturer:

Dorian studied business administration at the University of Mannheim (B.Sc.) and spent a semester abroad at the Queensland University of Technology in Brisbane, Australia. He holds a Master in Management (M.Sc.) from the University of Mannheim and a Master in Economics and Business Administration (M.Sc.) from the Norwegian School of Economics in Bergen, Norway.

During his studies, Dorian gained practical experience as an intern, working student, and research assistant. Since completing his studies, he works as a management consultant for Simon-Kucher & Partners. His clients range from small, PE-backed companies to global leaders in the Software, Internet, and Payment space. Dorian focuses on topics such as product portfolio optimization, new product pricing, design of sales steering models, and the development and execution of SaaS/subscription strategies.

As of May 2021, Dorian is working on his doctorate as an external doctoral student at the Chair of Marketing Strategy & Performance at the Goethe University Frankfurt.

Company:

Simon-Kucher is a global consultancy firm with over 2,000 employees in 30+ countries focused on unlocking better growth that drives measurable revenue and profit for our clients.

With over 37 years of experience in monetization topics of all kinds – we are regarded as the world's leading pricing and growth specialist. www.simon-kucher.com

Target group:

People with a variety of academic backgrounds and experience, particularly business administration and economics

Registration: Follow the link here

Time: 14:00–15:30 o´clock

Venue:
Goethe-Universität Frankfurt am Main/Campus Westend
Raum: Seminarhaus, SH 3.104
Max-Horkheimer-Str. 4
60629 Frankfurt am Main
Wegbeschreibung